Our story

Your fire department knows less about your home than you think.

Almost everyone assumes there is a file somewhere. A floor plan, a record of who lives there, something. For a house, there usually isn't.

Paul Govoni found this out from the inside. He served with St. Petersburg Fire Rescue, and the gap was obvious immediately. Not as a dramatic realization, just as a fact of the job that everyone in the service already knows and almost nobody outside it does.

Walk into a commercial building and there is usually a pre-incident plan on file: the layout, where the utilities shut off, what is stored inside, how the roof is built. There is even a national standard for how those plans are written, NFPA 1620. Departments build them and crews study them well before an alarm ever comes in.

Walk into a house and there is an address.

That is the whole file. Not because anyone is careless, but because nobody ever built the system. There are well over a hundred million homes in the United States, and no mechanism for any of them to tell a fire department anything before the worst day of their lives.

A firefighter in full turnout gear crawling through a smoke-filled hallway, one gloved hand feeling along the wall to navigate
With no information, a search is done by hand. Room by room, on hands and knees, counting doorways to keep track of position.

The cost of that gap is measured in minutes, and minutes are exactly what nobody has. Modern homes are full of synthetic materials that burn hotter and faster than anything houses were designed around. The window that used to be around seventeen minutes is now closer to three.

In those minutes a crew has to find the people inside. Without information they search every room in order, because any room could be the one. With information they go to the room where someone actually sleeps.

The information exists. It is just in the wrong place.

You know your home better than any database could. Which bedroom is your daughter's. That the back door sticks. That there is oxygen equipment in the front room, or bars on the basement windows, or a dog who hides under the bed in a panic.

None of that is hard to write down. It has simply never had anywhere to go.

ExpectFire is that place. About thirty minutes with your phone, a few photos per room and a short life-safety questionnaire, and the information a crew needs is waiting for them when they are dispatched to your address.

What this is not

It is not surveillance. Nobody is watching your home, and nothing you enter is visible to anyone until you review it and explicitly consent. Only verified first responders can see it, every single view is logged and shown to you, and you can delete all of it permanently at any time.

It is also not a product built for fire departments to buy. The people who hold this information are the residents, so that is who the tool is built for. Beta access is free. No credit card, no subscription.

Starting in St. Petersburg

ExpectFire is beginning in the Old Northeast neighborhood of St. Petersburg, Florida, and expanding from there. Starting in one neighborhood is deliberate: a pre-incident plan is only worth building if the crews responding to that address can actually use it.

Free during beta, anywhere · No credit card · 20–30 minutes